We get out of bed and hear more and more about BIG economic problems. Are you doing everything possible to protect yourself and your organization from the perils of too much rotten, stinking, good for nothing news?!? Constant down-tone banter does nothing for attitudes, profit margins or hopes and dreams. What can you do to make sure your business gets out of bed with a positive, powerful mindset?
First, include consistent POSITIVE in your planning process. Everything begins and ends with planning. Take note of what’s going right as opposed to focusing exclusively on problems. Share the right things with everybody… prospects, customers, co-workers and your family! If you have a consistent planning system… which every good Business System Must Have … insert a constant flow of meaningful, uplifting, inspirational affirmations and quotes into your process. Check out Woopidoo.com, a Business Motivation Portal loaded with business and finance inspiration. Subscribe to receive a motivational business and finance quote three times each week and a motivational business article every Monday. Plan with Great Expectations. When sending communications, or scheduling meetings, include POSITIVE in your memos, emails and agendas.
Second, push POSITIVE with the creation and delivery of your Selling Systems. People buy on emotion and then they justify it with intellect and features. Appeal to their emotions first and foremost. Benefits are the language of emotion. Even people who insist they buy logically do so because that’s what makes them feel better. Keep your Promise and your marketing messages focused on the positive benefits of your product or service. Don’t sell really fantastic (Your Product/Service); sell what’s really POSITIVE ABOUT (Your Product/Service) to your prospects! You and your offer make a difference. Spread your message with POSITIVE passion!
Third, make POSITIVE your ongoing internal and external operating tone. Make it a habit to spread POSITIVE. Smiles are contagious and they attract new business! Give them and get them. Recognize and encourage POSITIVE. If people in your organization aren’t smiling and upbeat do something about it … it’s killing your business! Communicate with POSITIVE energy and make an extra effort to be completely understood by others. Check out Jon Gordon's The Positive Business Manifesto. He points out that management problems are the result of faulty communication. Communication gaps are filled in with negative energy. When people feel fearful, uncertain or unheard they start thinking the worst and act accordingly. Don’t let negative energy fill these voids and grow in these gaps. Make sure your Business System is designed to put effort AND ACTION into enhancing communications to eliminate negative gaps and allow POSITIVE energy to flow through your business.
Tough situations simply raise the bar… give your quest a powerful POSITIVE Get-Out-Of-Bed Vibe that transcends the times. Make sure your Business System has ongoing POSITIVE Action Plans built-in!