Every business makes a promise. The Best! The Greatest! The Ultimate!
We get paid, we say thanks and move on.
Getting consistent feedback from customers is critical to success. Payment without complaint may not be the full and complete message you need to hear from your customers. To just move on without getting feedback is foolish... what if they weren't happy? What if they didn't feel like you delivered on your promise? What if they had constructive criticism? Why move on to the next customer without confirming the satisfaction of your last customer? Without feedback you continue to make the same mistakes over and over again. Feedback is the key to keeping the compass pointed in the right direction.
Survey each customer at the end of your delivery process. Let them know early in your sales and delivery process that getting their feedback is important to you. Tell stories about how your survey feedback has enhanced the way you do business. Simple, straight forward survey questions can be the key to getting better and better at what you do. How'd we do? Did we deliver on our promise? It's important to us - we care about what you think!
Lots of products out there for doing surveys... my favorite for clients is SurveyGizmo. They offer a great mix of data collection and reporting at affordable prices. They offer a free version- check em out!
Build a system for asking and getting feedback from your customers- they will lead you to where you want to go!