You are hereBlogs / Jim Pappas's blog / CRM- The Definition!

CRM- The Definition!


By Jim Pappas - Posted on 16 March 2011

Wondering what CRM stands for? Here, for those of you who might be wondering, is the definition of CRM software from Wikipedia. 

We couldn't have said it any better ourselves... 

 

Customer Relationship Management Software


From Wikipedia, the free encyclopedia

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.