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Stop The Howling!


By Jim Pappas - Posted on 05 January 2010

I’m often reminded of a story I heard many years ago. It goes something like this…Bernard, on occasion, enjoyed stopping by Larry’s house for a cup of coffee and some great conversation.  During each visit, Larry would greet Bernard at the front door, and lead him into the kitchen.  During the first, and all all subsequent visits , Larry’s dog would meander into the kitchen, sit in the corner, and begin to howl. Larry always just ignored the situation, so Bernard felt compelled to mind his own business. 

Over time, Bernard became more and more puzzled by the dog’s odd behavior.  So, one day, Bernard waited until the dog started his howling and he said,

Larry, what on earth is going on…why does your dog sit in the corner and start howling?”“Oh, that; Larry responded, that's no big deal, there’s a rusty old nail coming up through the floor in that corner.” 

How many of us continue to sit on rusty old nails expecting something different to happen.  Can we expect things to change without taking a new path…  trying a new way… stepping outside of our comfort zone?

Here’s a list of the Top Howling Items we hear most often:
I wish I had a database for my contacts.
I wish I had an emailed newsletter.
I wish I had a ________ follow-up system.
I wish my assistant would do _________ correctly.
I need to figure out what to do with all this Social Media stuff.
I’m great with clients… I just don’t have  enough prospects to keep me busy.
I wish my email was organized.
I wish I could synchronize my contact management system with my hand held.
I wish I had all of my contact information in one place.
I have no idea of what is happening with __________.
I wish I had a way to group my contacts.
I should be more organized.
I wish I had a way to remember what was discussed during client meetings.
Networking events are just a waste of time.
Email is always hard for me.
I wish I had a way to quickly prepare new quotes and proposals.
I wish I had a clue as to what my sales people are doing with their time.
I wish we had a way to track sales.
The solution is to create a simple, easy to use, system building platform that you work with every day. Get off that rusty old nail, stop all the Howling and take the time to end the madness...
Build a Business System!
Then, let’s all stop by Larry’s with a hammer!

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