Are you doing consistent follow-up? How often do you receive professional follow-up? Not very often. In fact, when you do, it probably blows your mind! Your startled and maybe a little put off… “why are they being so nice to me… They must be trying to sell me something!” It’s crazy… we work our tails off to create a new customer while our current customers and prospects are on hold waiting to place new orders, or waiting to refer us to others, or waiting to ask a question that should have been anticipated.
Does your system give you the ongoing ability to create a powerful follow-up experience for your customers and prospects? The key is to never stop. There’s always a Next Step… a promised phone call; an email; a delivery; a thank you; mailing something of value, placement on a mailing list, or email list, or group list… there’s always something if you care to stand out in the crowd!
Create a business system that mandates a Next Step with each and every completed task. If there is no Next Step, why not? If you have reached a dead end with a prospect or customer then use your delete key or put them in a Dead Zone category or group. Build your system with smart, consistent, planned and rehearsed Next Step Thinking.